It’s the most wonderful time of the year!

The holiday season has come and gone, so you may be thinking that the timing of that title is a little off. While it may seem strange to those who don’t know me well, the reason for my excitement is because the looming spring season means that baseball is back!

I loved watching my sons play Little League, and I still get to enjoy my youngest playing for South Warren Baseball. I get to cheer on the Toppers at the college level, and the major leaguers are getting back into the swing of things (see what I did there?) in the Cactus League and the Grapefruit League.

The whole family loves the sport, and our summer vacations typically revolve around major league baseball parks. Last season we saw the Cubs, Braves, Blue Jays, and Indians play at their home fields. This summer we’re debating between heading to Boston, Houston or Seattle. We try to visit at least one park each year that we haven’t been to before, and we have an MLB map of all the parks that gets flagged once we’ve been there to see a game.

wrigley   toronto   cleveland

This week I asked my Social Media Marketing students to blog about the best video they ever saw and why it’s the best. There have been some great responses so far. It only seems fair that I should post one of my favorites as well. While this may not be the best video ever made from a production standpoint, I enjoy it because it’s cute, and it’s catchy, and it celebrates my favorite team. Good luck getting this song out of your head the rest of the day! #GoCubsGo


College Sweethearts

hearts  #HeartsOnTheHill hearts

We’re in the midst of the #HeartsOnTheHill social media campaign, and I enjoy reading everyone else’s stories, so seems like an appropriate time to get a little “mushy.”

Craig and I were college sweethearts at WKU, but we had actually started dating even before we were students on The Hill. I’ve known him since elementary school (although I always thought he was quite the snob, which I still love to tease him about). He was a year ahead of me in school, and his senior year he was actually dating one of my very best friends, while I, too, had a steady boyfriend. Once we were both out of those respective relationships, we became very good friends, and eventually started dating. He went to Lindsey Wilson College right after high school, and I finished my senior year. Of course, when I decided to go to WKU, he transferred, because he just had to follow me (I love to tease him about that, too).

We got engaged in the spring of my sophomore year at WKU and married a few months later at the ripe ol’ ages of 20 and 21. I still wonder what our parents were thinking letting us get married when we were practically babies! And, in case you were wondering, the friend he had dated in high school was one of my bridesmaids.

We both graduated and landed jobs here in Bowling Green. A few years later, “Biggs, party of two” became a party of three when Alex came along. And four years after that, we became “Biggs, party of four” when Mason made his grand entrance into the world.

Now…24+ years after we married, we both work at WKU, our boys are Hilltoppers right alongside us, and I guess you could say that we’ve “matured” from college sweethearts to middle-age sweethearts. And that’s just fine with me.

Taking on a new challenge

It seemed like such a good idea when they asked…

What was I thinking?…

I can totally do this…

What if I can’t do this?…

This is going to be fun!…

Am I really ready because it’s almost time to get started…

These are just a few of the thoughts that have plagued my brain over the past few weeks as I prepare to teach a Marketing course this spring for the Gordon Ford College of Business. If I’m being perfectly honest, I must admit that perhaps I was slightly overzealous in taking on a class in addition to my regular duties as CMO (which seem to be anything but “regular” in 2017), my volunteer work, the upcoming high school baseball season, and generally trying to keep my sanity.

Ready or not, starting on Tuesday, January 24, there will be 30 students in my Marketing 331 class who will be looking to ME with the expectation that I know something about Social Media Marketing (SMM). Being in the trenches of SMM every day versus teaching it to others are two very different things. My goal is to present information in a way that provides a new perspective, that makes sense from a professional standpoint, and that gives students the opportunity to gain some real world experience.

As I’ve been working to build the content for the course (with a ton of help from Dr. Corie Martin and others), I realize that this is a great opportunity for me to evaluate the things we do in the Marketing & Communications Office, to read the latest research on the topics we’ll cover, and to really appreciate the value of an area that has become so vital to what we do every day. At a minimum, we rely on social media for WKU branding, for customer service, for engagement with current and prospective students, for communication of major news and events, and the list goes on. Other businesses and organizations use social media for their specific purposes, and – heads up to my students – those are all things that we will cover in class.

Even though this new endeavor is taking up a big chunk of what little free time I had, I’m convinced it will be worth it, and I’m looking forward to the challenge!

Shortcut thank-you notes…no thanks.

I’m all for doing things efficiently, but there is a fine line between being efficient and just cutting corners for the sake of taking the easy way out.

While searching for new “productivity” apps tonight I came across an app called “Thank You Job Interview Note Email Generator.” My apologies to the developer, but I would never recommend such an app to anyone who is job hunting. Worse yet, the app instructed users to run the most recent upgrade which “Corrected numerous grammatical and spelling errors.” Really? I can’t believe a developer would launch an app of this nature with those kinds of errors in the first place!

If, after interviewing someone, I happened to get a so-called thank-you note that was obviously “generated” via a shortcut app, that job candidate would no longer be a candidate. Write a short note or send a quick email, but make it a genuine acknowledgement – not a canned response. Anything less will reek of laziness and may be just as bad as sending no thank-you note at all.

Would love to hear from others on this topic. Is a thank-you note after an interview important to help a job candidate stand out? Does it matter what kind of note it is, or is the fact that they sent anything at all good enough?

In social media, words can hurt more than sticks and stones

Sticks and stones may break my bones, but words will never hurt me.  We’ve all heard that phrase since childhood, but what I’m talking about here is how a person’s own words can come back to hurt them.  There is a short section about Social Media from the WKU Communication & Branding Manual that bears repeating, specifically to those who are now or might soon be in the job market: “Be prepared to take responsibility for comments made on social media sites. Social media is public and highly visible, and discretion should be used…” That common sense statement is good advice for everyone.

Recently someone said to me, “It won’t be long until, when you go to apply for a job, they’ll look you up on Facebook.”  I think that’s absolutely correct – except for the “it won’t be long” part.  I’ve been doing this for a few years, and I’ve heard many other folks say they have as well.  I know that college students in particular are advised to think about what they post, but in many cases, they are not taking it to heart.  Perhaps they think us “old” professionals aren’t savvy enough to find them on Facebook or Twitter?  Or maybe they don’t believe that it would ever dawn on us to look them up.  Whatever the case, I wish I could shout from the rooftops for all to hear…the status updates (and pictures and videos and Tweets) that they post today could most definitely have serious consequences in the future.

The main point here is to carefully consider how you’re using social media, especially if you’re in the job market, because you never know who will see what you post!

It’s part of the process when reviewing information about potential job candidates: narrow down the selections to just a few, then find them online. It’s not difficult – a quick search on Facebook or Google will nearly always result in a successful search.  Is this considered “creeping?”  Maybe, but you can learn a lot about a person based on their status updates and pictures, and even their Twitter handle or profile picture.  And yes I will admit it – right or wrong, I have chosen NOT to interview people because of what I see on their sites.  A few of the common reasons that I would skip over someone are:  frequent misspellings (though shortcuts don’t bother me if they are obviously done on purpose), poor grammar, offensive language, inappropriate remarks, indecent photos or constant personal drama. That list can all be summed up in one word: Unprofessional.  I realize that a person’s social media page is akin to their personal space, but even so, it’s out there for the world to see. In my experience, a person’s true colors really tend to shine when they’re hiding behind a keyboard…and sometimes that tells me all I need to know.

Of course it’s not all negative.  Social media use can result in positive consequences as well!  There are many great tools to showcase your experience and skills, to network, and to find job openings.  The key is to become familiar with those tools and to use them wisely.  More on that later.