Taking on a new challenge

It seemed like such a good idea when they asked…

What was I thinking?…

I can totally do this…

What if I can’t do this?…

This is going to be fun!…

Am I really ready because it’s almost time to get started…

These are just a few of the thoughts that have plagued my brain over the past few weeks as I prepare to teach a Marketing course this spring for the Gordon Ford College of Business. If I’m being perfectly honest, I must admit that perhaps I was slightly overzealous in taking on a class in addition to my regular duties as CMO (which seem to be anything but “regular” in 2017), my volunteer work, the upcoming high school baseball season, and generally trying to keep my sanity.

Ready or not, starting on Tuesday, January 24, there will be 30 students in my Marketing 331 class who will be looking to ME with the expectation that I know something about Social Media Marketing (SMM). Being in the trenches of SMM every day versus teaching it to others are two very different things. My goal is to present information in a way that provides a new perspective, that makes sense from a professional standpoint, and that gives students the opportunity to gain some real world experience.

As I’ve been working to build the content for the course (with a ton of help from Dr. Corie Martin and others), I realize that this is a great opportunity for me to evaluate the things we do in the Marketing & Communications Office, to read the latest research on the topics we’ll cover, and to really appreciate the value of an area that has become so vital to what we do every day. At a minimum, we rely on social media for WKU branding, for customer service, for engagement with current and prospective students, for communication of major news and events, and the list goes on. Other businesses and organizations use social media for their specific purposes, and – heads up to my students – those are all things that we will cover in class.

Even though this new endeavor is taking up a big chunk of what little free time I had, I’m convinced it will be worth it, and I’m looking forward to the challenge!

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