9 ways that marketing and parenting are a lot alike.

As a working mom, I have two full-time jobs.  The job that pays the bills is overseeing Marketing & Communications at WKU, and the job that I go home to every evening is parenting a teen and a tween and running a household with my hubby.  I’ve been a ‘practitioner’ in both fields for 15+ years, so, while I don’t claim to be an expert at either, I feel sufficiently qualified to talk about them both and to point out the similarities that have been swirling around in my head.  I realize it seems like a bit of a stretch, but read on, and I think it will make sense.

Marketing and Parenting are a lot alike in that:

  • Most of my efforts go smoother with Planning and preparation, but even the best plans have to be flexible.
  • In both jobs I am trying to reach a specific Audience and hoping like heck that they listen.
  • I often have an important Message to get across to the intended audiences, usually hoping for some specific action in return, but they don’t always do what I want them to do. Sometimes I have to ask several times before anyone seems to react as I had hoped.
  • Social Media plays a big part in the communication with my audience (I can get my son’s immediate attention if I hack his facebook!)
  • There is all kinds of Competition vying for the audience’s attention. I can’t ignore those competitors or pretend that they don’t exist lest they lure my audience away.
  • Every situation requires a careful Situational Analysis to figure out how to handle it. Knee jerk reactions aren’t usually productive.
  • I can learn more about the audience by Listening to and Communicating with them, rather than by constantly talking AT them.
  • The Results of my efforts over time can be extremely rewarding, but there are bound to be frustrations along the way. The key is to not give up.
  • There is constant Change, and I have to accept it and adapt to it or risk getting left behind.

Both of my jobs come with good days and bad days, fun days and crazy days.  But I am thankful for the rewards I get from both roles – and that is true every day.

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One thought on “9 ways that marketing and parenting are a lot alike.

  1. Oh I think you are about as expert at both as anyone I’ve seen. Perfection is always a work in progress. You recognize that the one constant is change, and we ain’t seen nothing yet. Keep smiling its contagious, and everyone wonders what you’re up to.

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