I am at a Marketing Seminar in Scottsdale this week. It’s great to be around other people from all over the country who have a job very similar to mine. I always learn so much from the group – especially the ones who are already doing things that we haven’t tried yet. I wish I had just a fraction of the creativity that some of these folks have.
This seminar has been all about online marketing and using social networking to market to our target audiences. We have advertised on Facebook for Summer Sessions and Winter Term. We are doing Google Adwords campaigns, Google Alerts, Google Analytics, etc. but there is still so much more that we could do. There have been a lot of good ideas thrown around during the sessions. Some things that we need to do (or need to do more of) are videos on our websites and on YouTube, more consistent e-mail marketing campaigns, more search engine optimization, adding more testimonials (maybe even video testimonials) to our sites, simply asking customers exactly what they’re interested in and other questions to help us meet their needs, and we need to add widgets for Facebook and other social networking sites to some of our pages. That’s just the tip of the iceberg.
Did you know that 15 hours of video are uploaded to YouTube every minute? Staggering numbers from John Ploumitsakos, a presenter from Google. Some other interesting tidbits…Google of course gets the most searches, the second most is YouTube. These are things we need to capitalize on, and we’ll make it our mission to do so over the next 12 months. One of the most attention-grabbing online videos I’ve seen is from Kaplan University. Check it out – it’s worth a minute or two of your time. http://www.youtube.com/watch?v=e50YBu14j3U
Here are some great resources to check out online (the last one is specifically for higher ed folks):
google.com/trends, google.com/domorewithless, quantcast.com, highered.prblogs.org
I’ve been in the marketing field for quite a long time now, and I’m excited to always have something new to learn. These seminars are expensive, and they take precious time away from the office, but they are worth it.