In marketing, planning is essential and planning requires a lot of thinking. What I call “thinking” days are sometimes more tiresome than days when manual labor is required! Today was just one of those days. The Marketing Department I work in got a lot of thinking and planning projects knocked out today, and I’m pretty certain that everyone’s wiped out and ready for the weekend. Not that it’s difficult work…just a bit of a brain drain when there are a dozen projects going on at once. It’s a great thing to have a really productive day though! If you work in marketing, take the time to plan your day, plan your week, plan your month, and plan your year. Expect delays, be flexible, and understand that things don’t always go as planned…but make a plan anyway!